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This domain morgansdrivingschool.co.uk had the following in the site, "Driving Lessons Enfield and surrounding areas." Our analyzers observed that the webpage stated " Driving Lessons only 21 per hour if you pay for 10 Lessons up front, or 23 per hour." The Website also stated " Im a member of the MSA Motor Schools Association with over 15 years experience. The first 2 hour lesson is only 40 and subsequent 1 hour lessons are only 23. Here at Morgans Driving School, I can make learning to drive affordable. Why choose Morgans Driving School? I attend IDIS driving instructor meetings to keep up to date with changers to the driving test." The website's header had DSA approved driving instructor as the most important keyword. It was followed by safe and efficient driving, high pass rate, and welcome nervous and mature learner drivers which isn't as highly ranked as DSA approved driving instructor. The next words the site used was Enfield and Edmonton. Morgans Driving School was also included but could not be seen by web engines.